Your Marine Sanitation Device Company Tip of the Week

Raritan Engineering Company your marine sanitation device specialists would like to share with you these topics we thought would be of interest to you this month regarding how to add an extra $50,000 to your bottom line.

Your sewage treatment plants experts ask the question, how do you stop the bleeding and put that money in your pocket and boost your bottom line … with some smart and strategic work this offseason on your plant?

Here are somer reasons for lost sales:

  • Not enough quality prospects to sell
  • Poor lead capturing focus
  • Poor closing skills (or lack of asking for the sale)
  • A sales prevention department
  • Poor reputation in the market
  • Poor value proposition to the market place (aka, you don’t deserve to sell more boats)

Problem – Not Enough Quality Prospects to Sell

Solution – Your boat cleaning products and sewage treatment plants experts suggest to go out and get quality prospects with proven and profitable means. And, traditional media just isn’t working the way it used to, so let me give you a few suggestions that do work in today’s environment.

  • Online Video Marketing – For virtually zero cost to you (if you have a smart phone and data plan) you can start driving new leads within 48 hours.
  • Educational Marketing – Again, a virtually free strategy that’s virtually non-existent in the boating and sewage treatment industry but works amazingly well. Create a simple report for the types of boat buyers you want to attract; “Insider Secrets to Buying a $75,000 to $100,000 Triple Engine Tri-Toon” The more targeted and specific the better your response will be. Then, list this report in all of your online boat listing descriptions (your site, boat trade, craigslist), on your website, in your ads, at your boat show, in your showroom, in your newsletter and anywhere else your prospects eye balls may be.

Problem – Poor Lead Capturing Focus

Solution – Put a focus on capturing leads at every opportunity. Often what first looks like a lead flow problem is just a lack of capturing potential prospects throughout the business.

You can find more information as well as get assistance on boat cleaning products and on how to add an extra $50,000 to your bottom line at Raritan Engineering.

Your Sewage Treatment Plants Company Recommends the Following

But, there are others as well. Phone calls for parts, service, accessories, boat rentals, registration and sewage treatment questions. Then, those prospects go into your CRM or data base.

Problem – Poor Sales Skills & Poor Closing Skills

Solution – Demand your sales team participate in a sales training program and utilize what they learn. Someone who has a system you can follow and then follow it.

Problem – Poor Follow-Up Systems/Skills

Solution – During my mystery shopping experience all over the world, this is probably the biggest weakness in the entire industry.

Let’s talk extended follow-up first. To me, extended follow-up should continue until the prospect asks you to stop.

If you provide meaningful follow-up that strives to build a relationship, educate, entertain and does some selling, those prospects who are truly interested buyers will actually appreciate your efforts.

Now, look at the quality of those follow-ups. Did they help build the relationship? Did they educate? This offseason, focus on building a systematic follow-up program that is meaningful and you’ll surely convert prospects you’re currently missing.

So don’t forget to avoid these things if you want to add an extra $50,000 to your bottom line. Avoid, 1) Not Enough Quality Prospects to Sell; 2) Poor Lead Capturing Focus; 3) Poor sales and closing skills; and 4) Poor follow-up skills.

Raritan Engineering has more information on sewage treatment plants, boat cleaning products, marine sanitation device, and on how to add an extra $50,000 to your bottom line.

via How to add an extra $50,000 to your bottom line this offseason (Part 2)

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Boat Cleaning Products Is Happy to Pass This On

Raritan Engineering Company specializing in Boat Cleaning Products would like to share with you these topics we thought would be of interest to you this month regarding safety when sailing around multiple boats.

When you meet up with another boat in open water, well away from any marks or other boats, applying the rules is usually quite straightforward; the rules are written for pairs of boats. So when an incident involves two boats, you have to consider only the rules that apply for those two boats. But when there are three boats close to one another, things get more complex because you must consider the rules that apply for each pair of boats. For a three-boat incident, there are three pairs of boats; for a four-boat incident, there are six pairs.

Let’s consider what, at first glance, seems to be a very simple three-boat incident. The diagram shows Luke, Molly and Willie on starboard tack on a downwind leg. The boats are lightweight one-design boats, each sailing the course that maximizes its Velocity Made Good to the leeward mark. They are nearing the “jibe line” to the mark — if they sail past that line before jibing, as Willie and Molly do at Position 3, then their VMG to the mark will be slower than it would be if they jibe before reaching the line. The jibe lines on a run work like laylines on a beat to windward. If you sail past one of them, generally it will mean that you arrive at the mark later than a boat that sails to the mark without crossing one of them.

We’ll examine how the rules apply at each position shown. Because the boats are on the same tack, either Rule 11 or Rule 12 always applies to each of the three possible pairs of boats (Luke-Molly, Luke-Willie and Molly-Willie). The boats don’t change course during the incident, so Rule 16.1 does not apply. When right of way changes, Rule 15 must be considered. So far, so good. These rules are easy to apply, even though there are more pairs than in a two-boat incident. However, Rules 17 and 19.2(b), both of which must be considered for Luke, Molly and Willie, add more complexity.

At Position 1, Molly and Luke are overlapped, and each of them is clear astern of Willie. So, Rule 12 gives Willie right of way over Molly and Luke, and Rule 11 gives Luke right of way over Molly. I will assume that before Position 1, Luke was clear astern of Molly, and that when he became overlapped with her, the distance between their boats was less than two hull lengths. Therefore, Rule 17 applies, and it requires Luke not to sail above his proper course.

You can find more information as well as get assistance on sewage treatment plants as well as other important safety rules at Raritan Engineering.

Willie has right of way over both Molly and Luke, so Willie is an ­obstruction to them (see the definition of “obstruction” in the rulebook). Molly is between Luke and Willie, and both Luke and Molly are sailing courses to pass to leeward of Willie. For these reasons, Rule 19.2(b) applies and requires Luke to give Molly room between him and Willie. Luke is not sailing above his proper course, and is sailing a course that allows Molly room to pass to leeward of Willie. So everyone is complying with all the applicable rules.

Boat Cleaning Products Rules To Live By

Let’s move on to Position 2. At this time, Molly and Luke have managed to gain on Willie, and an overlap begins between Molly and Willie. At that moment, several changes occur: (1) When Molly becomes overlapped with Willie, she is between Luke and Willie and overlapped with each of them. Thus, according to the definition of “overlap,” Luke also becomes overlapped with Willie. (2) Willie is then a windward boat to both Molly and Luke, so Rule 11 is “on,” Rule 12 is “off,” and Willie must now keep clear of both Molly and Luke.

(3) When Molly and Luke acquired right of way over Willie, Rule 15 applied. It applied “initially” — i.e., for only a few seconds, during which time it required both of them to give Willie room to fulfill his new obligation to keep clear of them. (4) The distances between Willie and Molly and between Willie and Luke are both less than two hull lengths, and therefore Rule 17 applies to both Molly and Luke with respect to Willie. It requires each of them to sail no higher than their proper course while they remain on starboard tack within two lengths of Willie and continue to have a leeward overlap on him.

(5) Finally, because it’s now Luke who has right of way over both Molly and Willie, Willie is no longer an obstruction, and Luke has become an obstruction to Molly and Willie. Rule 19.2(b) continues to apply, but now it requires Willie to give room to Molly to sail in the space between Willie and Luke.

OK, moving on again, consider Position 3. The relative positions of the boats have not changed. However, Luke has just reached the jibe line to the leeward mark. If Luke continues on starboard tack across the jibe line, he will break Rule 17. This is so because he will arrive at the leeward mark sooner if he jibes at Position 3 than he will if he continues to sail past the jibe line before jibing. Therefore, Luke’s proper course at Position 3 is to immediately bear off and jibe, and if he fails to do so and instead crosses the jibe line, he will be sailing above his proper course.

One might ask whether Molly also broke Rule 17, about a length before Position 3, when she sailed across the jibe line. The answer is no. The reasoning is as follows: At that time, Rule 17, as it applied to Molly and Willie, required Molly not to sail above her proper course, which was the course she would sail to finish as soon as possible in the absence of Willie. However, even if Willie were absent, Luke would still be present to leeward of Molly, and she would not have borne off and jibed into Luke’s path, as that would have caused her to break Rule 11 and then Rule 10. So, even after she crossed the jibe line, Molly’s proper course was not to bear off and jibe until Luke had done so. If Luke did bear off and jibe at Position 3, then Molly also would have been required to do the same immediately after Luke.

Raritan Engineering has more information on boat cleaning products,sewage treatment plants,marine sanitation device, and sailing around multiple boats.

via Rules: Incidents Involving Multiple Boats

Your Marine Sanitation Device Company Weekly Advice

Raritan Engineering Company your marine sanitation device specialists would like to share with you these topics we thought would beof interest to you this month regarding how to encourage kids and give them the opportunity to love sailing.

I have been racing with our two kids for the last three summers on the C Scow. When we first started out my daughter Mya was 8 and my son Finn was 6.

This year they are 11 and 9 and we were a lot more competitive on the racing circuit, culminating in our win at the C Scow National Championship on Lake Minnetonka, Minnesota.

Your marine sanitation device experts know that their goal was to be in the top 5 of the event. In many instances we found ourselves at the first windward mark in the 20’s or even 30’s out of the 65 boats competing. The motivational talks worked as we did catch up. More than anything, it teaches you to always work hard.

My 9 year old son, Finn also sailed with me on the MC Scow this summer, with 93 boats on the starting line at the Nationals. Pewaukee Yacht Club hosted the event – another fantastic yacht club and scow lake. We won this regatta as well.

You can find more information as well as get assistance on sewage treatment plant and on how to encourage giving kids the opportunity to love sailing at Raritan Engineering.

Your Marine Sanitation Device Company Agrees With the Following Suggestions

I don’t know what you are like on the race course…have you had to modify your competitive personality?
Your sewage treatment plant experts understand that his competitive personality has been modified for sure. There are still times when I get a little too “ramped up”. The kids help me keep it in perspective.

The scow classes seem to have a culture that promotes ‘inter-generational’ teams. Is there anything in particular that encourages this climate?
The Inland Lakes Yachting Association has been a fantastic organization to be a part of. They do pass down the love of the sport for generations.

What encourages this climate? Don’t take it all too seriously! Go out and enjoy the sport of sailing. Include your kids or include others and give them an opportunity to see what sailboat racing is all about.

The approach is a theme here at the new Buddy Melges Sailing Center on Lake Geneva. Bottom line is – give the kids an opportunity to fit into an adult team, race, perform and learn. Lots of learning.

Sailing around all day long in a single-handed boat is not the answer for the long term love for the sport. The answer is make it a family thing.

Any tips for others that would like to have a positive experience racing with their kids?
Go sail with your kids! That is what I have been telling my friends and others. Give the kids an opportunity to fit into a team.

So you have solved your crew issues for awhile.
You would think that as they get older (bigger and stronger), I would be sailing more with my kids, but this summer found them on other boats though much of the time.

So don’t forget these helpful reminders on how to encourage giving kids the opportunity to love sailing….1) Go sailing together with your kids and 2) give them a chance to fit into a team.

Raritan Engineering has more information on marine sanitation device, sewage treatment plants, boat cleaning products, and on encouraging giving kids the opportunity to love sailing.

via Give Kids the Opportunity to Love Sailing

Your Marine Sanitation Device Weekly Tip

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Raritan Engineering Company your marine sanitation device specialists would like to share with you these topics we thought would be of interest to you this month regarding how boat dealers can show off their expertise in the media.

Branding, skillful positioning and story development. This sounds like C-suite board meeting however every dealer should be considering these topics too.

Because as barefoot waterskiing champion, coach and commercial skier Zenon Bilas said, “Once you’re known, you’re known.”.

He said despite the field, you must be viewed as the most knowledgeable individual in the area.

“You’ve got to be the guru of whatever you’re doing,” said Bilas. “You want to be called the place to buy a boat.”.

Your sewage treatment plants specialists agree with Bilas, who routinely receives local, national and international TV coverage, stated creating brand recognition by means of the media could drive a brand much better than conventional advertising and marketing ever could. Reaching individuals in their homes while they’re engaged is priceless.

You can find more information as well as get assistance on this topic and marine sanitation devices at

Drumming up coverage, however, takes a little bit of legwork or a good network.

The first thing is locating the story. TV stations, local papers and local magazines are often starving for a fun angle or intriguing interview.

“For your business, you want to think about what’s interesting about yourself,” said Bilas. “But that’s tough for some people.”.

He said that even people that avoid the spotlight have an interesting story.

“I think everyone has a story,” stated Bilas, noting that a friend or family member may have a different perspective and can help find that story.

The second step is locating coverage. Sales-focused industry individuals might find this component very simple.

“I contact them individually,” stated Bilas.

A simple phone call or email to a producer or editor is in some cases all it takes. As a former journalist, Bilas said he knows all too well the struggle of a slow news day.

Your boat cleaning products expert suggests that if that doesn’t work, leveraging that network may open more doors.

“Look for people you already know who might be connected– somebody knows somebody,” stated Bilas. “That’s the best way to get in; unless you have a good PR agency, the best way to get in is look for someone who knows someone on the inside.”.

Once those wheels are greased, a fast pitch or informal presentation can keep things moving.

Despite the story, after that it’s looking the part of the professional; which will be easy to business owners in the industry. Oh, and don’t forget the logo.

“I’m very conscious about my logo,” said Bilas. “I wear it on my shirts, so if I do a TV segment, my logo is right there. It gives you added value to any promotion you do.”.

After the interview, company profile or fluff piece, ensure you hold on to that coverage.

“The first thing I did was I’ve kept my history,” said Bilas. “So if I want to show my longevity, I can show them a link from when I was on TV back in ’87. Showing it to you is 100 times stronger than saying it.”.

Take an afternoon and consider all of the various things your business does a little differently– odds are a hungry journalist will think it’s interesting too. Bask in the free exposure and demonstrate your professional status to all those potential clients that might tune out traditional advertising and marketing.

So don’t forget these helpful reminders on how you can show off your expertise in the media….1)  work at keeping your brand strong;  2)  be mindful of skillful positioning;  and 3)  don’t underestimate story development in your articles.

Click here for more information on how boat dealers can show off their expertise in the media, marine sanitation devices, sewage treatment plants, and boat cleaning products.

via Show your expertise in the media

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